Mission and vision

Our mission

Enriching our Associate owner communities as a catalyst for collaboration and compassion, inspiring solutions for sustainable positive change.

Our HOPE Teams have awarded millions of dollars in grant support to hundreds of nonprofit organizations working on our shared mission of creating sustainable, positive change in the community and environment.

Our vision

Everyone can thrive in a community where our Associate owners live and work.

Our guiding principles

  • We ground everything we do in our mission and values.

  • We strive to generate measurable and sustainable positive change.

  • We believe in telling our stories, leading by example and inspiring others.

  • We empower Associate owners.

  • We work with compassion, pride and joy.

  • We treat our community partners with respect. Always.

  • We harness the power and responsibility of the funds entrusted to us. Every dollar matters.

  • We explore and seek innovation through continuous improvement. We imagine possibilities.

  • We respect teamwork and collaboration, embracing equity, diversity and inclusion.