Hypertherm - Cut with Confidence

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Is it the right time to invest in plasma technology?


There's no way around it. Times are tough and money is tight. But there are still good reasons to make equipment investments.

In fact, there are at least seven ways that investing in a new plasma cutting system can benefit your company:

  1. Improve productivity
  2. Reduce operating costs
  3. Win in a competitive marketplace
  4. Build customer loyalty
  5. Increase efficiency
  6. Lower training costs and retain the best employees
  7. Increase tax depreciation write-offs

Improve productivity

Labor costs are typically one of the largest operating expenses for any business. Switching from oxyfuel cutting to plasma, for example, pays off with faster cut speeds, less grinding, and less rework. The Powermax1250 cuts 1/2-inch steel at 60 inches per minute – three times as fast as oxyfuel.

Reduce Operating Costs

In addition to reducing production costs by improving productivity, Powermax systems run on shop air. There's no need for bottled gases. And the technology improvements incorporated in new plasma systems can result in lower costs from longer consumable life.

If you outsource jobs that require cutting metals or thicknesses your current tools can't handle, bringing those jobs back in-house can be another significant source of savings.

Demonstrating an edge start with the Powermax1250. "We essentially just plugged it in and immediately started cutting . . . My guys were thrilled to have that kind of tool at their disposal."
Steven Thompson, Owner,
Central Oregon Industrial

Win in a competitive marketplace

In most markets, competition revolves around price, quality, and ability to complete the job on time and to the customer's requirements.

With lower operating costs and higher productivity, you can offer your customers better prices.

Powermax plasma systems deliver quality cuts at thicknesses from gauge material to 1-1/2-inch steel. With the right system for your application, you can be certain of achieving the quality your customer demands.

Cutting with plasma may expand the scope of the work you can do. Unlike oxyfuel, plasma can be used to cut stainless steel, aluminum, and copper – in fact, any electrically-conductive metal. Plasma can cut stacked or layered metal too. It has a smaller heat-affected zone, which leads to less warping on thin metals, making it ideal for HVAC and metal fabrication.

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Build customer loyalty

In a tight economy, your customers are thinking about their purchases just as carefully as you are. Now, more than ever, they are looking for the company that can provide them with the best combination of product cost, quality, delivery time, and even customization. If the right tool helps you meet your delivery deadlines, keep your costs down, and improve the quality of your product, you will distinguish yourself from your competition and increase repeat sales.

Increase Efficiency

Would you be better off with one tool that can do multiple jobs? With plasma, you can cut metal grate, gouge out old welds or prepare for new ones, and even cut rusty or painted metal. There's no longer any need to drag out a different piece of equipment to get the job done.

Most of Hypertherm's Powermax systems can be used with either a handheld torch or a mechanized torch on a cutting table. The Powermax45, for example, has a one-button quick disconnect on the torch to facilitate switching torches in just seconds. And at a highly-portable 37-pounds, it can be moved around the shop or used in the field with an engine-drive generator, adding to the tool's versatility.

Cutting an I-beam with the Powermax1250."We use our Powermax1000s to cut through different types of steel and aluminum whether painted, unpainted, or rusted. And we're able to cut through a wide range of sizes–from 1/2 inch thick tube, to 3/16 inch quarter ton steel to thin 14 gauge sheets."
Reed Steffek, Production Manager,
American Fire Training Systems

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Lower training costs and retain the best employees

Even when jobs are scarce, keeping skilled, dependable employees is a concern for any business. After all, finding and training a new employee can double the cost of that person for the first year. The Powermax systems' drag-cutting technology and simple controls make them easy for new users to learn. With air plasma, there are no gases to regulate either.

Many companies feel that plasma is safer for their workforce than oxyfuel. Good employees appreciate technologies that make their jobs easier and are loyal to companies that invest in their safety and productivity.

Construction equipment repair with the Powermax1650."The proximity of the flame is always a concern when using oxyfuel systems. The new [plasma] system, however, ensures that operators are not in a position to be harmed."
Gosta Karlsson, Owner,
Elmhults Konstruktion AB

Increase tax depreciation write-offs

New equipment purchases provide a tax deduction in the form of depreciation taken over a set number of years. It may also be worth checking into tax incentives for business investment at either the federal or state level as economic stimulus remains a prime topic at all levels of government.

View the complete line of Powermax systems.

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